Toyota launches a fuel cell truck, and who’s noticing?

by Bertel Schmitt
It’s tough to be one of the world’s largest automakers. When one of the world’s smallest announced a battery-electric delivery truck, the world went gaga, never mind that the truck so far is no more than a figment of Elon Musk’s fertile imagination. Guess what happened when Toyota announced a fuel cell powered truck, along with a comprehensive CO2 reduction strategy, and a ready customer for the trucks? Crickets. Alright, I’ll do it.

At the start of June in Tokyo, Toyota showed a fuel-cell powered mid-sized delivery truck which . . .


Login to continue reading!

This article is restricted to Benchmark Members

Login

Not subscribed yet?

Interested in Benchmark Membership? Fill in the form below for more details and to receive a sample copy of Benchmark Membership's Benchmark Quarterly Review Magazine.