Toyota launches a fuel cell truck, and who’s noticing?

by Bertel Schmitt
It’s tough to be one of the world’s largest automakers. When one of the world’s smallest announced a battery-electric delivery truck, the world went gaga, never mind that the truck so far is no more than a figment of Elon Musk’s fertile imagination. Guess what happened when Toyota announced a fuel cell powered truck, along with a comprehensive CO2 reduction strategy, and a ready customer for the trucks? Crickets. Alright, I’ll do it.

At the start of June in Tokyo, Toyota showed a fuel-cell powered mid-sized delivery truck which . . .


Login to continue reading!

This article is restricted to Benchmark Membership subscribers.

Login

Not subscribed yet?

To subscribe or to find out more about Benchmark Membership click here or fill in the form below and a member of our team will be in touch with you as soon as possible.