Model 3 survey underlines Tesla’s mass market challenge

Edward Niedermeyer

They waited for reservations… but will they also wait for service? Much of the critical coverage of Tesla Motors has focused on issues that Tesla is able to get away with as a small-volume manufacturer serving an affluent, early-adopter market segment.

From manufacturing bottlenecks to quality control problems, from inconsistent, hype-happy communication to poor service, Tesla has been able to weather a storm of problems because its customers and fans are so patient with and passionate about the company.

But as Tesla moves from expensive, low-volume cars to the mass market Model . . .

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